What is a high converting website and why do you need one?

A high converting website is a website that is optimized for conversions. These conversions can be leads or even online sales.

But in reality, what makes a high converting website?

In this article, we will look at the different features of a high converting website that can help any business generate more leads and paying customers.

Or you can just implement these features to any website to make it more conversion friendly.

Why do you need a high converting website for your business?

A website isn’t just a platform to serve information anymore. If you have a website for your business, it should be able to bring you leads or paying customers. In fact, this is one of the core motives behind the concepts of digital marketing.

A high converting website will be optimized for conversions. It can turn your website visitors into qualified leads or even paying customers later.

No matter how your visitors come to your website, whether it is through paid ads or organic search, a high converting website will always help you convert your website visitors into leads.

What are the components of a high converting website?

There are different components that contribute to a high converting website. Let’s look at some of them right here.

#1 Dedicated landing pages for your services

Do you intend to sell products or services through your website?

Then you must have dedicated conversion-optimized landing pages (a standalone webpage for a specific purpose, e.g. lead generation) for all your services.

If you have 3 different services, you must have 3 different landing pages for each of them. And these landing pages should have conversion-focused elements and easy to use forms to collect leads.

#2 An attractive offer on your landing pages

Having an attractive offer on your landing pages and sales pages are really important.

This will help you better convert your website visitors into leads.

Some examples of attractive offers that you can try are given below.

  1. Free consultations
  2. Free reports
  3. Discounts
  4. Freebies

Alternatively, you can offer free downloads in exchange of their contact details. This is often called a lead magnet.

Lead magnets can be in the form of free ebooks, checklists, cheat sheets or sometimes free courses which are delivered as a series of emails.

#3 A clear copy / heading on your pages

A visitor to your website pages should be able to understand the products/services that you are offering by just reading your headline. This is critically important on landing pages and sales pages, but certainly helps on other website pages as well.

If your heading is too complex or it doesn’t convey the message in a simple and easy to understand manner, you may lose your website visitor. That means he is going to exit your website without becoming a lead or without buying one of your products/services.

#4 High-quality content that speaks your customers’ language

When you use the words and phrases that your customers are familiar with, it will be much easier for them to connect with your brand.

The same is very much applicable on a website as well. Your website content has to be high quality and it should resonate with your audience’s language.

Also, the content should address your target audience’s pain points.

Make sure your content is simple, easy to understand, targeted and optimized for conversions.

#5 Clear and specific CTAs

A CTA or Call To Action is a button or a link that drives your website visitors into taking an action.

CTAs can be placed on multiple places on a website. But make sure they are clear and specific.

A CTA should tell where exactly it is going to take the website visitor or what benefits the users are going to receive.

See the below CTA examples

  • Book a Free Consultation
  • Book a Tour
  • Watch Demo
  • Register for the Webinar

Also, make sure the CTA has an attractive colour that will instantly catch the attention of your visitors.

#6 Testimonials and client logos

Trust and credibility are two important factors in converting your website visitors into leads or purchases.

To bring in more credibility, and make your website visitors convert more, you can make use of client testimonials and client logos on your website.

Having some reputed brands in your client list and showcasing them on your website will certainly impact your conversions.

#7 Resources and case studies

Another proven method that can boost your conversions on the website is resources and case studies.

Resources can be value-adding blog posts or videos on your website. These videos or blog posts should be targeted to your audience and it should be able to help them solve some of their problems.

Case studies are another excellent method to showcase your previous works and explain how you have helped other customers.

This will also help you boost your credibility.


These aren’t the only methods to boost conversions on your website. There are so many other things that can be done.

But these are the minimum features a high converting website should have.

If you are trying to boost the conversions on your website or the number of leads, make use of these elements to see some real results coming in.