3 Easy Strategies to Rank Your New Business Website on Google
With ever-updating Google search algorithms and a large number of websites that are being created every day, SEO is becoming tougher day by day. Gone are the days when you could rank a website by adding a few keywords and building a couple of backlinks. Working on SEO, especially for a new website requires a carefully crafted strategy and a clear roadmap to realistic objectives. However, there are certain small steps that you can do to pump up your new business website’s rankings. If you are interested in knowing them, keep reading below.
Before we talk about the 3 strategies: keep your basics solid
Whatever secret strategies we decide to follow, it is super important that we get our basics right.
Some of the top things you need to focus initially on your new business website are below:
- Do your keyword research
- Basic page hygiene: optimize your title tag, meta description, URL, heading and alt tags etc.
- Make sure your website is providing a good user experience (UX).
Certainly there are more things to do, but if you are working on a website’s SEO, you will know the obvious long list of areas that need to be optimized.
So let’s go dive deeper and discuss the 3 easy strategies that will help you rank your new business website on Google.
1. Zero volume keywords
It is hard to rank a new website built on a fresh domain on Google search. The reason for this would be the lack of authority in the eyes of Google. Well, there is one thing you can do to still rank your new website’s pages on the SERP (search engine results page). This particular strategy is to rely on zero-volume keywords, especially for your blog posts.
When we do keyword research for blog posts, the obvious criteria to choose keywords are search volume and keyword difficulty. We all try to find those keywords that are low in keyword difficulty and high in search volume. But the truth is, most of these high or medium volume keywords will have a decent number of websites competing for the first 3 positions. In such situations, getting your new website to rank within the first 3 positions would be quite difficult.
But don’t worry, here’s where zero-volume keywords can help you. Most of those keywords that are showing zero search volume will have some actual search volume. Also, the PAA (people also ask) questions on Google SERP will provide you a tonne of zero-volume keywords.
So here’s what you need to do. Use any keyword research tool and find zero-volume keywords that can be turned into blog topics. Also, get more blog topics from PAA questions.
Another pro tip is to pick keywords that return forums in the search results. Luckily, most zero-volume keywords are likely to include forum results within the first 5 positions. This will make finding easy-to-rank keywords a lot easier.
2. Publishing content: frequently and consistently
Publishing content, especially blogs will take your website rankings up very quickly. Again, this should be done in combination with strategy #1 mentioned above. Find those zero-volume keywords and push out content consistently.
Make sure you have a content strategy in place and are following a schedule to publish your high-quality articles. The more content you publish, the easier it will be for your new business website to rank on Google.
Interestingly, when your blog pages start to finally rank on Google, it will improve your website’s overall ranking as well. This will in turn help you rank your main website pages also on Google search.
3. Internal linking & content clusters
Internal links are nothing new, but it is sometimes overlooked when the hot topic of discussion is acquiring backlinks. While backlinks are still important, getting quality ones is never an easy task. But on the other hand, internal links are all under your control.
While internal linking, make sure you are including contextual links that lead users from one blog post to another. Also, add internal links from your blog posts to the service pages. A good internal linking structure will help your new business website to rank easily on Google.
Another solid strategy that you can implement is content clusters. These are clusters of blog posts that cover various subtopics which are linked from a longer-form article that acts as pillar content. You can read more about content clusters here.
We all know ranking a new website takes time. But you can certainly speed up the process by following the above 3 strategies. If you are trying to improve your new business website’s ranking on Google, make sure you start implementing these 3 easy SEO strategies today.
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